In this day and age it seems like finding vegan products would be easy. There are so many of us out there that use them!! Unfortunately, it’s not always the case. In this post by Tashina of Logical Harmony, you’ll learn some ways to verify that your favorite brands are truly animal friendly.
There’s no real regulation on the terms “vegan” or “cruelty free”.
- This means that a brand can tell customers they are cruelty free, but test on animals when required by law, use ingredients that have been tested on animals, or even test on animals during the production of their items.
- Brands can also claim to be vegan, but test on animals or use some animal ingredients. It’s simply a case of the vegan demographic being new to them and seeing it as marketing buzzword instead of a lifestyle.
- There are certifications out there than can help! Leaping Bunny is a strict cruelty free certification that checks brands, their processes and their suppliers. The Vegan Society certification goes one step further and also ensures that no animal ingredients are used.
It’s very important to be an educated and empowered consumer. I urge everyone to always look into brands yourself. Your standard for vegan products may not be the same as your friends, a bloggers, or a brands standard. It’s surprisingly easy to research brands. You just need to know the right questions to ask and how to read their responses.
Contact the brand yourself. Because “cruelty free” and “vegan” have become marketable terms, companies are usually more than happy to answer questions you have about their products and their stance. They often have a FAQ page with a statement about animal testing or their use of animal ingredients. This is a great first step, but they are often not thorough answers. Email them and be as specific and direct as possible. Email is great because then you have their responses in writing.
Ask about their stance on animal testing. Be specific. Ask if the brand, a parent company, an affiliate company or a 3rd party tests on animals during multiple phases. I ask this about the finished product, during production, ingredients used, and their suppliers. Most vegan brands can easily address all of those and will do so specifically. If they give you an unclear response, or don’t cover all your questions, ask for clarification. Still unclear? Keep asking!
Ask about animal ingredients and animal derived ingredients. There are brands who say products are vegan, but they include honey, beeswax, silk, or other animal ingredients. Be sure to ask for a list of animal ingredients in their products.
Ask about the source of possible animal ingredients. Lots of ingredients can be plant or animal derived, such as glycerin or the bristles of a cosmetic brush. Look at a few ingredient lists and ask about specific items.
Check in from time to time. Brands change formulas of items or sometimes even change their stance on animal testing entirely. Keep yourself aware and educated by emailing these brands a couple of times a year.
When brands are unclear in any of their responses, they are not endorsed on Logical Harmony in any way. A truly vegan brand has nothing to hide and will happily answer all of your questions! Choosing to live a vegan lifestyle doesn’t have to be difficult. It can be fun and give you a whole new range of brands to buy from! Empower yourself by reaching out to brands, and enjoy the adventure of finding new options!