Vegans of Instagram

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One of the more disturbing cases of Greenwashing belongs to Dawn Dish Soap. They claim that “Dawn Saves Wildlife” by donating soap and funding to clean up animals after oil spills. Instead of truly saving animals, they’re using the photos of cute animals to sell dish soap. However, in order to ACTUALLY donate to the animals, you have to register the soap you bought on their website along with giving over your personal information.
Here’s the real kicker: Dawn contains an antibacterial agent called Triclosan which was recently declared as “TOXIC to aquatic life and birds.” Many environmental groups have called for Triclosan to be banned. Not surprising seeing as Dawn is owned by animal testing giant, Procter and Gamble.  Sneakier cases of greenwashing can be found on totally un-natural products claiming to be “100% natural.” The FDA restricts the term “natural” to products that contain no artificial or synthetic substances, such as color additives and flavors. But FDA allows the “natural” label on products containing GMOs, or genetically engineered ingredients, such as soft drinks sweetened with high fructose corn syrup, which is made from genetically engineered corn. General Mills (which owns Natural Valley) recently had a class action law suit brought against them for advertising their GMO-licious bars as “100% Natural” when they’re anything but. Unfortunately, that lawsuit was dismissed, but many other lawsuits going after similar deceptive advertising have succeeded. This has turned out to be quite costly for big food corporations like General Mills and ConAgra, and we can thank the GMO awareness movement for that.
Unfortunately, this has not stopped General Mills from greenwashing. They’ve started to shift away from generic “natural” labeling, but now their bars claim to be made with “100% Natural Whole Grain Oats.” Which just so happens to be the only ingredient not genetically modified. #VegansofIG

One of the more disturbing cases of Greenwashing belongs to Dawn Dish Soap. They claim that “Dawn Saves Wildlife” by donating soap and funding to clean up animals after oil spills. Instead of truly saving animals, they’re using the photos of cute animals to sell dish soap. However, in order to ACTUALLY donate to the animals, you have to register the soap you bought on their website along with giving over your personal information.

Here’s the real kicker: Dawn contains an antibacterial agent called Triclosan which was recently declared as “TOXIC to aquatic life and birds.” Many environmental groups have called for Triclosan to be banned. Not surprising seeing as Dawn is owned by animal testing giant, Procter and Gamble.

Sneakier cases of greenwashing can be found on totally un-natural products claiming to be “100% natural.” The FDA restricts the term “natural” to products that contain no artificial or synthetic substances, such as color additives and flavors. But FDA allows the “natural” label on products containing GMOs, or genetically engineered ingredients, such as soft drinks sweetened with high fructose corn syrup, which is made from genetically engineered corn.

General Mills (which owns Natural Valley) recently had a class action law suit brought against them for advertising their GMO-licious bars as “100% Natural when they’re anything but. Unfortunately, that lawsuit was dismissed, but many other lawsuits going after similar deceptive advertising have succeeded. This has turned out to be quite costly for big food corporations like General Mills and ConAgra, and we can thank the GMO awareness movement for that.

Unfortunately, this has not stopped General Mills from greenwashing. They’ve started to shift away from generic “natural” labeling, but now their bars claim to be made with “100% Natural Whole Grain Oats.” Which just so happens to be the only ingredient not genetically modified. #VegansofIG

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    Hey Dawn… thanks for all the feels, FU for being hypocritical douche bags!
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    DO NOT TRUST SOMETHING BECAUSE IT HAS GREEN FONT, A LEAF, AND SAYS ‘NATURAL’ ON IT. TOTALLY LEGAL TO SAY THAT NO MATTER...